Zyngapocalypse Now (And What Comes Next?)

Editor's note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on design and development. You can follow him on Twitter here. Significant losses, declining ARPUs, failing mobile acquisitions and shareholder selloffs. A stock price down to $3.01. A product catalog?repeating previous mistakes. Media coverage ranging from the mystified to "I told you so". A vague promise to?get into gambling.?Last week was miserable for Zynga and, as the bellwether of social games, was not good news for the whole sector. As Zynga goes, so eventually go Wooga, EA Playfish and countless others.

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