There are many factors that are involved in making sure that your fundraiser ideas will become successful. One of the main reasons why most fundraising events fail is the lack of a good advertising strategy that might have helped improve their chance of success. It does not matter how good your volunteers are in executing your events or how great your ideas for fundraising are, if people are not aware of your fundraiser, it will ultimately fail in the end.
Source: http://dailytipsforbusiness.blogspot.com/2012/02/human-resources_28.html
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