Women are extremely loyal with girlfriends as well as brands. They talk to their girlfriends about their brands (as if the brands were people). They share the good experiences along with the bad.
So if you?ve made her mad, the best thing you can do to get her loyalty is great customer service. Customer service is often the first place businesses ignore because of the pressure to keep up in so many other areas. But it?s never been more important than now.
If your business has lost a female customer, here are some strategies to getting her back in the fold:
Offer a discount to give your business another try.
Write a letter of apology and let her know you want her business back. Make it a real apology, not one of those, ?I?m sorry you were upset ?? missives that will backfire.
Make her feel cared about and special ? the key to regaining trust.
Obviously these same techniques make sense when it comes to getting male customers back under your wing as well. That?s what is so wonderful about embracing these strategies that reach women. Both genders benefit from a new and effective approach!
By the way, if you?re looking to reach the female market, you have to speak HER LANGUAGE.
Now my awesome copywriting mentor, Lorrie Morgan-Ferrero of Red Hot Copy, is hosting a FREE copywriting training event to help us all master 3 of her favorite copywriting tactics relating to women customers (and men too). Register now before she decides to take it down! You don?t want to miss this one.
Sign up here.
sweet caroline lottery winning numbers pro bowl roster quirky chrissy teigen chia seeds embers
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.