How to Turn A Hobby Into An Internet Marketing Business

Are you great at golf? Crazy about cupcakes? Passionate about podcasting? Then starting an internet marketing business based around your hobby could be the perfect outlet for you.

Now I?m not suggesting for one second that you give up the day job if you are currently employed (or self-employed). Not just yet anyhow.

But increasingly, more people are turning to niche marketing to enjoy a comfortable second income whilst focusing on a subject that?s close to their heart. Something that genuinely doesn?t feel like hard work.

What?s particularly great about niche marketing is that you can set up your business with a domain name and website hosting that needn?t cost you more than $50 a year. Let?s face it, what other business can you start from home with less than $50?

So what sort of niches or subjects make for ideal niche marketing businesses? Let?s start with the ?evergreen? niches:

• Making money
• Health
• Dating (and relationship issues)

These are ?universally popular? subjects that will always attract human interest no matter what else is going on in the world.

But you don?t want to grab a niche that?s too wide ? too big.? A narrow focus is better, so you can explore every facet of your subject matter over the coming months ? and years.

Instead of the generic theme of ?making money?, you could focus on: ?Selling Your Ebook On Kindle?.

Rather than a general health website, how about: ?Triathlon Training??

Instead of a one-size-fits-all dating site, what about ?Date A Doc??

If the evergreen niches don?t appeal, then making money around your hobby is a strong possibility. Hobbies are a very personal thing. I happen to know someone who is now making a very comfortable living through internet marketing, whose very first niche website was . . . wait for it . . . metal lunch boxes. Yes, honestly! And I know he won?t mind me mentioning it here because he?s still making money from his site even though he hasn?t updated it for quite some time.

But generally speaking, with hobby blogs you should avoid niches that only attract limited interest and look to subjects which people are ?irrationally passionate? about. Most people are irrationally passionate about their pets. So if you are too, then a blog about dog training or dog accessories could be perfect for you. Again, keep your niche narrow ? but deep.

So a blog on ?How To Train Your Tibetan Spaniel? would be preferable to a general dog training site, as would ?Accessories For The Airedale Who Has Everything.?

So how do you actually make money from your niche blog?

You could:

• Sign up to Google AdWords to allow text ads to be placed on your site which will attract a revenue for you each time they are clicked on.
• Allow selected private advertisers in your niche to rent a space on your blog.
• Become an affiliate for products relating to your blog theme and earn a commission whenever someone makes a purchase through your link.
• Sell your own products: ebooks, training courses, memberships, and so on.

By narrowing your focus to attract people who are ?irrationally passionate? about your particular niche, you are much more likely to attract proven buyers rather than casual browsers, which will be great for business.

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About the Author

Chris Jenkinson is a UK based internet marketing consultant increasing online enquiries and sales for business owners and directors. He also writes marketing? related articles on his GizTheBiz? blog.

Source: http://www.informationgateway.org/turn-hobby-internet-marketing-business/

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