Yesterday?s post featured one of the challenges public speakers face. You don?t consider yourself a public speaker? If you have a book to promote (or you?re working on one), I urge you, no matter how distasteful it seems, to get out there and talk to your readers (or potential readers).
You can?t sell a book that no one knows about. One way to spread the word is to go out and talk about it.
I tell authors, ?Talk about your book everywhere you go.? When Debbie Puente came out with her book, ?Elegantly Easy Cr?me Brulee and other Custard Desserts,? she did this and regularly made sales. She said, ?I sold books at the ball park, the grocery store? Everywhere I went, I?d sell books.?
An author should also be relatively comfortable as a public speaker. I?ve sold many books and have received great exposure from my numerous presentations. I speak at civic club and organization meetings and in public schools. I?ve spoken before numerous writing/publishing groups, at writers? conferences and I was the first woman keynote speaker at a Toastmasters convention in the Middle East some years ago. And then there are book signings. Sometimes authors are required to give informal presentations when they sign books at bookstores or other venues.
If public speaking gives you noodle knees and sweaty palms, I recommend:
? Join a Toastmasters Club. http://www.toastmasters.org for the one nearest you.
? Join an organization of your choice and gain speaking experience by participating.
? Get involved with a storytelling group.
? Hire a voice coach. (Generally listed under ?music teachers? in the Yellow Pages)
? Observe other speakers. Note what techniques work and which ones don?t.
? Take on leadership roles at work.
? Find a mentor?someone who?s speaking abilities you admire.
If you are an author who is interested in honing your public speaking and communication skills and if you need help finding speaking gigs, writing a speech, participating in a successful interview, knowing how to handle audience questions, handling hecklers, protecting your speaking voice, giving more creative presentations, approaching program directors, getting invited to do radio shows and much, much more, ?Talk Up Your Book, How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences and More.? It?s at Amazon.com in print, Kindle and audio and at most other online and downtown bookstores. Or order your copy here: http://www.matilijapress.com/TalkUpYourBook.html
Source: http://www.matilijapress.com/publishingblog/?p=2875
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