Research and Markets? has announced the addition of the ?Travel Metrics: Consumer Approaches to Travel Insurance in Germany? report to their offering.
This report offers detailed and unique insights into the behaviour of German consumers in the context of travel insurance and assistance. This publication follows on from Finaccord?s ground-breaking study in 2006, and is based on a survey of 1,000 consumers in Germany carried out at the end of 2010.
The research quantifies the proportion of German consumers who travel and the proportion that buy travel insurance, segmented by age and income. It also investigates the types of policy that they buy , the risks covered and assistance services provided by their policy, the distribution channels and interfaces that they use to take out travel insurance, and whether they bought a policy before booking their travel, at the same time, or afterwards. It also reports on the reasons why uninsured travellers did not buy travel insurance.
Finally, the report analyses claims frequency for travel insurance, including data for the types of claim and for acceptance rates, and ranks major providers of insurance and assistance by the frequency with which they are identified by consumers as the provider of their policy. Furthermore, the majority of results from the latest research are compared with those of Finaccord?s 2006 study.
To benchmark your organisation?s performance in travel insurance: how do your policy features and your mix of single, annual or packaged policies compare against the average for Germany?
To identify the most important demographic segments for travel insurance: can you improve product design to appeal to them?
To evaluate the opportunities for distributing travel insurance through channels other than the travel trade: to what extent will German consumers buy through these other means?
To assess the apparent consumer awareness and utilisation of major providers of travel insurance, including Allianz, AXA Assistance, Elvia / Mondial Assistance, Europ Assistance, Europische, HanseMerkur, HUK Coburg, R&V / MDT, Union and Zrich;
To understand claims experience for travel insurance in Germany, how this varies by type of customer and what this might mean for the profitability of your activities in this sector.
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