From time to time on this blog, you may come across posts that talk about gaming. ?Everything from the traditional console gaming platforms (XBox, Sony Playstation) to cutting-edge social gaming that is all the rage now a days (mobile games, social media gaming). ?The reasons for gaming topics on my blog are plentiful, on top of the fact that I am a big gaming fan myself. ?Not so much during the nice Minnesota summer months, but during the cold winter months, it is not surprising to see me online playing some of my favorite gaming titles, like Tiger Woods PGA Tour Golf or the latest Madden football game. ?Sure, might sound a tad child-ish, right? ?Wrong...
Gaming is serious business. ?It is a $15 billion a year industry and the average gamer is now in their mid-30's. ?Even women, a growing segment of the gaming world, are co-op'ing in first-person shooters... right alongside their husbands and boyfriends. ?Gaming development companies and video game publishing companies that started in basements and garages are now some of the biggest names in business... companies like Rockstar Games, Electronic Arts, and Activision.
More importantly, gaming made a huge shift when the networked Internet started to take off. ?Back when I got my first gaming system (the original Ninetendo) back in 1985, you could only play by yourself or with a couple of friends in the same room. ?Now a days, I can play the same types of games with individuals from all over the world, thanks to the world wide web. ?Social gaming re-invented the gaming industry, and it is starting to touch every type of business model out there. And that is no joke.
Gaming content is growing at an alarming rate. ?Companies specializing in very specific storyboarding and concept design are popping up everywhere. ?Major movie stars are offering up their voice-over talents for digital characters. Book publishing companies make millions of dollars each year on magazines and books based on gaming strategies for specific titles. ?Sites like IGN and GameInformer run businesses soley on gaming content. ?Games and content are a match made in heaven, and the audience is only getting bigger.
Communication strategies by Fortune 100 companies are now being focused on gaming titles. You can play a racing game today and see ads for big brands in the background. ?Want to play "Words With Friends" on your mobile device? Prepare to see an ad after every move you make. ?These companies are going where the audiences are, and the audiences are only getting bigger.
Finally, online communities centered around gaming are exploding with memberships. ?Gamers gather online to share their stories and experiences. ?Gaming companies are using these online communities to get feedback on games, offer support, and encourage engagement between gamers. ?Companies like Electronic Arts have huge staffs of individuals who conduct moderation of these community boards. ?That is their sole job1
Gamification of just about every business model you can imagine most likely exists, or at the least, is being developed as you read this.
Gaming is more to me than just scoring a touchdown or capturing the criminal... it's serious business.
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